Have you ever searched for legal content online? If you do, you'll quickly recognize that lawyers love spam. Well maybe that's not fair. The SEO agencies of law firms love web spam.
Most of the time, lawyers have no idea what their SEO agency is doing on their behalf. They don't know of the possible harm that it could cause to their professional reputation. They don't realize that it could even get them into trouble with their state bar.
Usually, all they know is that they need to rank #1 for a couple of terms that they think their clients are using to find them. Which is a problem in and of itself.
I've said it before, and I'll say it again, you better know who you're hiring to market your practice online. And you better know specifically what they are doing and why they are doing it.
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